Privacy policy

AWX Marketing Ltd understands that your privacy is important to you and that you care about how your personal data is used. We respect and value the privacy of everyone who visits this website, awx.marketing (“Our Site”) and will only collect and use personal data in ways that are described here, and in a way that is consistent with our obligations and your rights under the law.

Please read this Privacy Policy carefully and ensure that you understand it. Your acceptance of this Privacy Policy is requested when you submit your details through the enquiry form or any of the forms used to request guides or other resources on Our Site.

1. Definitions and Interpretation

In this Policy the following terms shall have the following meanings:

• “Cookie” means a small text file placed on your computer or device by Our Site when you visit certain parts of Our Site and/or when you use certain features of Our Site. Details of the Cookies used by Our Site are set out in Part 14, below; and

• “Cookie Law” means the relevant parts of the Privacy and Electronic Communications (EC Directive) Regulations 2003, as amended, relating to the use of cookies and similar technologies.

2. Information About Us

Our Site is owned and operated by AWX Marketing Ltd, a limited company registered in England and Wales under company number 17044580.

Registered address: 128 City Road, London, United Kingdom, EC1V 2NX.

VAT number: 528 8105 80

Data Protection Lead: Amanda Weekes

Email address: hello@awx.marketing

Postal address: 128 City Road, London, United Kingdom, EC1V 2NX

We are registered with the Information Commissioner’s Office, registration number ZC184613.

3. What Does This Policy Cover?

This Privacy Policy applies only to your use of Our Site and explains how any personal data collected through Our Site is used, as well as your rights and how to raise concerns or complaints.

4. What Is Personal Data?

Personal data is defined by the UK GDPR and the Data Protection Act 2018, as amended by the Data (Use and Access) Act 2025 and other applicable legislation relating to data protection and privacy (“the Data Protection Legislation”) as ‘any information relating to an identifiable person who can be directly or indirectly identified in particular by reference to an identifier’.

Personal data is, in simpler terms, any information about you that enables you to be identified. Personal data covers obvious information such as your name and contact details, but it also covers less obvious information such as identification numbers, electronic location data, and other online identifiers.

5. What Are My Rights?

Under the Data Protection Legislation, you have the following rights, which we will always work to uphold:

a. The right to be informed about our collection and use of your personal data. This Privacy Policy should tell you everything you need to know, but you can always contact us to find out more or to ask any questions using the details in Part 15.

b. The right to access the personal data we hold about you. Part 13 will tell you how to do this.

c. The right to have your personal data rectified if any of your personal data held by us is inaccurate or incomplete. Please contact us using the details in Part 15 to find out more.

d. The right to be forgotten, i.e. the right to ask us to delete or otherwise dispose of any of your personal data that we hold. Please contact us using the details in Part 15 to find out more.

e. The right to restrict (i.e. prevent) the processing of your personal data.

f. The right to object to us using your personal data for a particular purpose or purposes.

g. The right to withdraw consent. This means that, if we are relying on your consent as the legal basis for using your personal data, you are free to withdraw that consent at any time.

h. The right to data portability. This means that, if you have provided personal data to us directly, we are using it with your consent or for the performance of a contract, and that data is processed using automated means, you can ask us for a copy of that personal data to re-use with another service or business in many cases.

i. Rights relating to automated decision-making and profiling. We do not use your personal data in this way.

For more information about our use of your personal data or exercising your rights as outlined above, please contact us using the details provided in Part 15.

It is important that your personal data is kept accurate and up-to-date. If any of the personal data we hold about you changes, please keep us informed as long as we have that data.

Further information about your rights can also be obtained from the Information Commissioner’s Office or your local Citizens Advice Bureau.

If you have any cause for complaint about our use of your personal data, you have the right to complain to us using the contact details provided in Part 15 (or by any other method). We will do our best to resolve your complaint. We will acknowledge your complaint within 30 days and will respond to it without undue delay.

You also have the right to lodge a complaint with the Information Commissioner’s Office. You may wish to raise your concerns with us first, so that we can try to resolve them. If you are not satisfied with our response, you can complain to the Information Commissioner’s Office.

6. What Data Do You Collect and How?

Depending upon your use of Our Site, we may collect and hold some or all of the personal and non-personal data set out in the table below, using the methods also set out in the table. Please also see Part 14 for more information about our use of Cookies and similar technologies and our Cookie Policy awx.marketing/cookies. We do not collect any ‘special category’ or ‘sensitive’ personal data, personal data relating to children, or data relating to criminal convictions and/or offences.

Data Collected	How We Collect the Data
Identity Information including first name and last name.	From you, through our enquiry form, our guide and resource request forms, or by email.
Contact information including work email address.	From you, through our enquiry form, our guide and resource request forms, or by email.
Business information including organisation or company name and role or job title.	From you, through our enquiry form or our guide and resource request forms.
Enquiry information including the content of messages and other correspondence you send us.	From you, through our enquiry form or by email.
Marketing preferences including whether you have opted in to receive occasional insights from us.	From you, through the optional box on our guide and resource request forms and your later choices (for example, unsubscribing).
Technical information including IP address, browser type and version, device and operating system, pages visited, and approximate location.	Automatically, through Cookies and similar technologies, including analytics where you have consented. See Part 14 and our Cookie Policy.

7. How Do You Use My Personal Data?

Under the Data Protection Legislation, we must always have a lawful basis for using personal data. The following table describes how we may use your personal data, and our lawful bases for doing so:

What We Do	What Data We Use	Our Lawful Basis
Administering Our Site.	Technical information.	Legitimate interests (running Our Site and keeping it secure).
Administering our business.	Identity, contact and business information.	Legal obligation (accounting, tax, and legal records) and legitimate interests (managing our business).
Supplying our services to you.	Identity, contact, business and enquiry information.	Performance of a contract.
Communicating with you, including responding to your enquiry and arranging conversations.	Identity, contact, business and enquiry information.	Legitimate interests (responding to business enquiries) and, where relevant, taking steps at your request before entering into a contract.
Supplying you with the guides or other resources you have requested.	Identity, contact and business information.	Legitimate interests (providing resources you have asked for).
Supplying you with information by email that you have opted-in-to (you may opt-out at any time by using the unsubscribe link in any of our emails or by contacting us).	Identity, contact and business information and marketing preferences.	Consent.
Understanding how Our Site is used so that we can improve it (analytics).	Technical information.	Consent, given through our Cookie banner.

With your permission and/or where permitted by law, we may also use your personal data for marketing purposes, which may include contacting you by email, telephone, and/or post with information, news, and offers on our services. You will not be sent any unlawful marketing or spam. We will always work to fully protect your rights and comply with our obligations under the Data Protection Legislation and the Privacy and Electronic Communications (EC Directive) Regulations 2003, and you will always have the opportunity to opt-out. We will always obtain your express opt-in consent before sharing your personal data with third parties for marketing purposes and you will be able to opt-out at any time.

Third Parties (including Google Analytics) whose content appears on Our Site may use third-party Cookies and similar technologies, as detailed below in Part 14. Please refer to Part 14 for more information on controlling Cookies and similar technologies. Please note that we do not control the activities of such third parties, nor the data that they collect and use themselves, and we advise you to check the privacy policies of any such third parties.

We will only use your personal data for the purpose(s) for which it was originally collected unless we reasonably believe that another purpose is compatible with that or those original purpose(s) and need to use your personal data for that purpose. In some cases, the law may treat certain further uses of personal data as compatible with the original purpose, subject to appropriate safeguards. If we rely on compatibility in this way and you want us to explain how the new purpose is compatible with the original, please contact us using the details in Part 15.

If we need to use your personal data for a purpose that is unrelated to, or incompatible with, the purpose(s) for which it was originally collected, we will inform you and explain the legal basis which allows us to do so.

In some circumstances, where permitted or required by law, we may process your personal data without your knowledge or consent. This will only be done within the bounds of the Data Protection Legislation and your legal rights.

8. How Long Will You Keep My Personal Data?

We will not keep your personal data for any longer than is necessary in light of the reason(s) for which it was first collected. Your personal data will therefore be kept for the following periods (or, where there is no fixed period, the following factors will be used to determine how long it is kept):

Type of Data	How Long We Keep It
Identity, contact, business and enquiry information where an enquiry does not lead to work with us.	2 years from our last contact with you.
Identity, contact and business information provided to request guides or other resources.	2 years from your request if there is no further contact, or until you ask us to delete it.
Marketing preferences.	Until you unsubscribe or ask us to delete them. After you unsubscribe, we keep a minimal record of your email address so that we do not contact you again.
Identity, contact and business information relating to clients and contracts.	6 years after the end of our work together, to meet tax, accounting, and legal requirements.
Technical information.	In line with our analytics provider’s retention settings, currently 14 months.

9. How and Where Do You Store or Transfer My Personal Data?

We will store some of your personal data in the UK. This means that it will be fully protected under the Data Protection Legislation.

We may store some of your personal data in countries outside of the UK, namely Ireland (form submissions) and the USA (Google Analytics). These are known as “third countries”. We will take additional steps in order to ensure that your personal data is treated just as safely and securely as it would be within the UK and under the Data Protection Legislation as follows:

We will only store or transfer personal data in or to countries that are deemed to provide an adequate level of protection for personal data. For further information about adequacy decisions and adequacy regulations, please refer to the Information Commissioner’s Office. Where this is not possible, we will use specific approved contracts which ensure the same levels of personal data protection that apply under the Data Protection Legislation. For further information, please refer to the Information Commissioner’s Office.

Please contact us using the details below in Part 15 for further information about the particular data protection safeguards used by us when transferring your personal data to a third country.

The security of your personal data is essential to us, and to protect your data, we take a number of important measures, including the following:

• limiting access to your personal data to those employees, agents, contractors, and other third parties with a legitimate need to know and ensuring that they are subject to duties of confidentiality;

• procedures for dealing with data breaches (the accidental or unlawful destruction, loss, alteration, unauthorised disclosure of, or access to, your personal data) including notifying you and/or the Information Commissioner’s Office where we are legally required to do so;

• using secure, password-protected business systems with multi-factor authentication, and choosing service providers with appropriate security standards.

10. Do You Share My Personal Data?

We may sometimes contract with the following third parties to supply certain services.

Recipient	Activity Carried Out	Sector	Location
Website form provider Lovable Cloud (data processor).	Receiving enquiry and guide request form submissions and sending the guides or resources requested.	Website services.	Ireland.
Email and office software provider (data processor).	Business email, calendar, and document storage.	IT and software.	UK.
AI assistant tools (data processor).	Supporting research, drafting, and analysis. We use paid versions of these tools, with settings that prevent your data being used to train their models.	IT and software.	UK and USA.
Website analytics provider Google Analytics (data processor).	Measuring how Our Site is used, where you have consented.	Web analytics.	USA.
Accounting software provider and our accountants (data processor / data controller).	Managing invoices and business records for clients.	Accounting.	UK.

If any of your personal data is shared with a third party, as described above, we will take steps to ensure that your personal data is handled safely, securely, and in accordance with your rights, our obligations, and the third party’s obligations under the law, as described above in Part 9.

If any personal data is transferred outside of the UK, we will take suitable steps in order to ensure that your personal data is treated just as safely and securely as it would be within the UK and under the Data Protection Legislation, as explained above in Part 9.

If we sell, transfer, or merge parts of our business or assets, your personal data may be transferred to a third party. Any new owner of our business may continue to use your personal data in the same way(s) that we have used it, as specified in this Privacy Policy.

In some limited circumstances, we may be legally required to share certain personal data, which might include yours, if we are involved in legal proceedings or complying with legal obligations, a court order, or the instructions of a government authority.

11. How Can I Control My Personal Data?

11.1 In addition to your rights under the Data Protection Legislation, set out in Part 5, when you submit personal data via Our Site, you may be given options to restrict our use of your personal data. In particular, we aim to give you strong controls on our use of your data for direct marketing purposes (including the ability to opt-out of receiving emails from us which you may do by unsubscribing using the links provided in our emails and at the point of providing your details).

11.2 You may also wish to sign up to one or more of the preference services operating in the UK: The Telephone Preference Service (“the TPS”), the Corporate Telephone Preference Service (“the CTPS”), and the Mailing Preference Service (“the MPS”). These may help to prevent you receiving unsolicited marketing. Please note, however, that these services will not prevent you from receiving marketing communications that you have consented to receiving.

12. Can I Withhold Information?

You may access Our Site without providing any personal data at all. However, to use all features and functions available on Our Site you may be required to submit or allow for the collection of certain data.

You may restrict our use of Cookies and similar technologies. For more information, see Part 14 and our Cookie Policy awx.marketing/cookies.

13. How Can I Access My Personal Data?

If you want to know what personal data we have about you, you can ask us for details of that personal data and for a copy of it (where any such personal data is held). This is known as a “subject access request”.

When responding to a subject access request, we will carry out reasonable and proportionate searches for the personal data covered by your request.

All subject access requests should be made in writing and sent to the email or postal addresses shown in Part 15.

There is not normally any charge for a subject access request. If your request is ‘manifestly unfounded or excessive’ (for example, if you make repetitive requests) a fee may be charged to cover our administrative costs in responding.

We will respond to your subject access request within one month of receiving it. Normally, we aim to provide a complete response, including a copy of your personal data within that time. In some cases, however, particularly if your request is more complex, more time may be required up to a maximum of three months from the date we receive your request. You will be kept fully informed of our progress.

14. How Do You Use Cookies?

References to Cookies in this Part 14 include similar technologies that store information on your device or access information stored on your device, where applicable.

Our Site may place and access certain first-party Cookies and similar technologies on your computer or device. First-party Cookies are those placed directly by us and are used only by us. We use Cookies and similar technologies to facilitate and improve your experience of Our Site and to provide and improve our services. Our Site may also use certain third-party Cookies and similar technologies. Third-party Cookies are those placed by websites, services, and/or parties other than us. Third-party Cookies are used on Our Site for website analytics. In addition, Our Site uses analytics services provided by Google Analytics, which also use Cookies and similar technologies. Website analytics refers to a set of tools used to collect and analyse usage information, enabling us to better understand how people use Our Site. For more details, please refer to our Cookie Policy awx.marketing/cookies.

15. How Do I Contact You?

To contact us about anything to do with your personal data and data protection, including to make a subject access request or a data protection complaint, please use the following details (for the attention of Amanda Weekes):

Email address: hello@awx.marketing

Postal Address: AWX Marketing Ltd, 128 City Road, London, United Kingdom, EC1V 2NX.

16. Changes to this Privacy Policy

We may review and update this Privacy Policy from time to time to ensure continued compliance with the law and best practice. This may be necessary, for example, if the law changes, or if we change our business in a way that affects personal data protection.

Any changes will be immediately posted on Our Site and you will be deemed to have accepted the terms of the Privacy Policy on your first use of Our Site following the alterations. We recommend that you check this page regularly to keep up-to-date. This Privacy Policy was last updated on 8 October 2026.

17. Attribution

This Privacy Policy has been created using a document template from www.simply-docs.co.uk.