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Case studies

Real experience. Practical B2B growth programmes.

The examples below reflect Amanda Weekes' experience leading B2B growth, sector marketing and account-based marketing programmes in complex organisations. Client names are withheld, but the challenges and outcomes are real.

ABM type

Sector

1:1 ABMDBMTechnology Sector
From 10% to 40%: rebuilding a stalled enterprise relationship
A strategic account engaged through a single function was rebuilt into a broad, multi-stakeholder relationship ahead of a major tender. Deal-based marketing (DBM) support once the tender was live.
assessed win probability ahead of the tender
10% to 40%assessed win probability ahead of the tender
leadership functions engaged beyond the original contact group
4leadership functions engaged beyond the original contact group
cross-functional forum aligning sales, marketing and bid teams
1cross-functional forum aligning sales, marketing and bid teams
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1:few ABMTransport Sector
Turning rail sector insight into 50% pipeline growth
Research-led positioning turned a cleaning-led initiative into a strategic partner proposition for Train Operating Companies.
of the target audience engaged
77%of the target audience engaged
growth in opportunity pipeline
50%growth in opportunity pipeline
new wins secured in a highly competitive market
4new wins secured in a highly competitive market
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1:many ABMLocal Government Sector
Building credibility across 40 of the UK's largest councils
Focused account selection, sector research and a practical maturity model established credibility across the largest local authorities.
local authorities engaged
40local authorities engaged
priority accounts researched in depth
3priority accounts researched in depth
maturity model asset developed to support engagement
1maturity model asset developed to support engagement
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1:many ABMHealthcare
Becoming a trusted partner to the NHS
A sector programme that moved from selling to the NHS to designing solutions with the NHS through partnership and co-creation.
NHS Trusts engaged in the launch year
175NHS Trusts engaged in the launch year
above awareness target
75%above awareness target
strategic conversations with healthcare decision-makers
45strategic conversations with healthcare decision-makers
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Real experience. Practical B2B growth programmes.

Case study library

From 10% to 40%: rebuilding a stalled enterprise relationship

Turning rail sector insight into 50% pipeline growth

Building credibility across 40 of the UK's largest councils

Becoming a trusted partner to the NHS

Ready to talk about where AWX could help?